Digital strategy | Performance marketing | Growth
A growth and digital marketing leader with 8+ years of experience owning performance, media, P&L, app growth, and retention across D2C, omnichannel retail, ecommerce, agency, and banking environments.
Full-funnel marketer
Campaign systems that connect audience insight, creative testing, media efficiency, CRM follow-through, and business reporting.
SUGAR Cosmetics
Owned the D2C business unit across website and app — performance, retention, partnerships, and the P&L behind them — in one of the fastest-moving categories in Indian beauty.
Vibrant (Reliance Retail) + Tata CLiQ
Digital strategy across Sephora, Marks & Spencer, Hamleys, 7-Eleven, Urban Ladder, and NMACC — plus electronics category marketing at Tata CLiQ. Heritage retail and web-first D2C need different playbooks; I've written both.
Performics India + Axis Bank
Paid media for Club Mahindra, Mondelēz, Godrej Professional, BBlunt, and ITC Foods — built on a banking business-intelligence foundation of data marts and funnel dashboards.
Cross-category experience gives the portfolio range: high-velocity beauty, ecommerce platforms, enterprise retail, performance agency work, and banking.
Reliance Retail / Vibrant
SUGAR Cosmetics
Tata CLiQ
Performics India
Axis Bank
The beliefs that shape how I plan, build, and measure every campaign — across retail, beauty, ecommerce, agency, and banking.
It's not about big budgets.
It's about spending on what actually moves the customer.
It's not vanity metrics.
It's about outcomes the business can bank.
It's not set-and-forget.
It's learning loops that compound every week.
It's not creative versus performance.
It's creative built to perform.
It's not channels in silos.
It's the full funnel working as one system.
It's not guessing.
It's reading the numbers, then acting on them.
Instead of static resume bullets, I've framed my experience as the kind of business problems recruiters and marketing teams scan for.
Scaled app install and engagement programmes for D2C beauty and built the app side of brands that had grown web-first — Sephora and Urban Ladder among them.
At SUGAR Cosmetics the D2C unit's annual operating plan was mine to hit — budgets, media mix, offer calendar, and the P&L underneath.
Twelve retail brands across fashion, beauty, F&B, and furniture can't each invent their own measurement. So I wrote the playbooks — separate ones for launches and for sale periods.
Led teams of five to eight across in-house and agency settings, and taught the craft formally — inside Performics Academy and later to an MBA cohort.
Teaching, brand, marketplace, agency, and banking — most recent first. The range is the point: I've sat on every side of a media plan.
Platform certifications now show as logo-led proof points, built directly into the page so recruiters can scan them without broken image links or a fragile lightbox.
Pick the problem on your desk. Here's where I've done it before.
Prospecting-to-conversion programmes across Google, Meta, LinkedIn, DV360, Snapchat, and Apple Search Ads — audience strategy, budget focus, and analytics-led optimisation cycles.
For roles that need someone who can plan the funnel, understand the platforms, read the numbers, and still care about the creative idea.